The Haldiram’s Franchise Model

Haldiram’s operates a robust franchise model, offering entrepreneurs a chance to be part of its ever-expanding network. Here’s a detailed look at the franchise model:

  1. Types of Franchises:
    • QSR (Quick Service Restaurants): These are smaller outlets, ideal for high footfall areas like malls and food courts.
    • Casual Dining Restaurants: Larger setups offering an extensive menu, including traditional Indian meals, snacks, and sweets.
    • Kiosk and Express Outlets: Smaller formats suitable for airports, railway stations, and other high-traffic locations.
  2. Investment and Requirements:
    • The initial investment for a Haldiram franchise can range from INR 10 lakh to INR 2 crore, depending on the type and location of the outlet.
    • Franchisees need to ensure a minimum space requirement of 500 to 2,000 square feet.
    • A keen understanding of the food and beverage industry and a passion for customer service are essential.
  3. Support and Training:
    • Haldiram’s offers comprehensive support to its franchisees, including site selection, design and layout planning, staff training, and marketing support.
    • They provide an initial training program covering operational procedures, product preparation, and customer service to ensure consistency across all outlets.
  4. Marketing and Branding:
    • As a franchisee, you benefit from Haldiram’s strong brand presence and extensive marketing campaigns.
    • They also offer localized marketing support to help drive footfall and sales in your specific area.

Leave a Comment

Your email address will not be published. Required fields are marked *

Need Help?